The Hartford: Supporting Men’s Health Matters and Building Resilience Through Workplace Wellbeing
For more than 200 years, The Hartford has helped people and businesses navigate uncertainty, protect what matters and move forward with confidence.
That sense of resilience sits naturally at the heart of workplace wellbeing.
Because resilience is not only about how people respond when life becomes difficult. It is also about what is put in place before crisis point: the awareness, education, support and confidence that help people look after themselves and each other earlier.
This is why The Hartford’s support for Thrive4Life’s Men’s Health Matters campaign feels both timely and meaningful.
As a Gold Sponsor, The Hartford stands behind an important message: men’s health should not be left until something goes wrong. It should be part of everyday workplace conversation, supported by trusted education, visible leadership and practical opportunities to take action sooner.
The Hartford’s sponsorship also includes access to Thrive4Life’s year-round health and wellbeing talks initiative, giving employees ongoing access to expert-led webinars, awareness content and practical health education throughout the year.
Together, these commitments show a serious and sustained approach to workplace wellbeing - one that goes beyond a single event and helps keep health visible across working life.
Men’s health should not be left until something goes wrong. It should be part of everyday workplace conversation.
Building on an existing wellbeing culture
The Hartford already has a strong wellbeing foundation in place.
In our conversations with the team, it was clear that employee wellbeing is an established priority, supported through health awareness talks, educational sessions, Employee Resource Groups, a dedicated Wellbeing and Engagement Team and internal initiatives designed to create safe spaces for employee conversation and support.
Effective workplace wellbeing is rarely created by one campaign alone. It is built through consistency, relevance and trust. Employees are more likely to engage when health is treated as a normal and visible part of working life, not something that appears only during an annual awareness week or when someone is already struggling.
The Hartford’s support for Men’s Health Matters builds on this wider commitment. It extends the conversation into an area of health that is often under-addressed, while complementing the internal work already taking place.
Why men’s health needs workplace attention
Men’s health is now firmly on the national agenda.
With the publication of England’s first Men’s Health Strategy for 2025–2035, there is growing recognition that men need better support around prevention, earlier help-seeking, mental health, health literacy and access to trusted information.
For employers, this matters deeply.
Men’s health is not only a private issue. It affects families, teams, performance, absence, leadership, morale and workplace culture. When men delay seeking help, ignore symptoms, carry emotional strain alone or feel excluded from health messaging, the consequences can be felt far beyond the individual.
Workplaces therefore have an important role to play.
They are not a replacement for healthcare, but they can help create the conditions where health conversations feel more normal, information is easier to access and people feel encouraged to take action earlier.
That is the purpose of Men’s Health Matters.
It brings together sport, clinical expertise, employer engagement and digital education to help open up conversations around men’s physical and mental health in a positive, practical and accessible way.
A powerful route into the conversation
The campaign launched with a flagship live interview with Ben Youngs, England’s most-capped men’s rugby player, at the Lloyd’s Building on Thursday 11 June 2026.
Ben’s involvement gave the campaign immediate profile, particularly within the City and insurance market, where sport, leadership, pressure and performance often resonate strongly.
But his relevance goes well beyond rugby.
His story brings together many of the themes at the heart of men’s health: pressure, resilience, identity, leadership, family, heart health, emotional strain and the importance of seeking help early.
That is why sport can be such a powerful entry point. It draws people in and provides a familiar, engaging route into topics that may otherwise feel clinical, uncomfortable or easy to avoid.
From there, the campaign moved into expert-led education, giving people the information and confidence to take practical next steps.
The live interview and webinar programme has now concluded, but the campaign continues through its on-demand content. The Ben Youngs interview and the campaign’s full series of expert-led webinars are currently available to watch online. Catch up on all the streamed recordings here.
How the campaign turned attention into action
Men’s Health Matters did not stop with the flagship interview.
Following the launch, the campaign delivered four expert-led webinars exploring key areas of men’s physical and mental health: knowing your health numbers, protecting your heart, prostate and testicular cancer awareness, and mental health under pressure.
Knowing your numbers can help identify risk earlier. Heart health matters at every age. Cancer awareness can save lives. Mental health under pressure is relevant in every team, especially in demanding professional environments.
The campaign was designed to be accessible, practical and easy to share, helping its messages reach employees, clients, professional networks and wider workplace communities.
This meant sponsor support helped create far more than a single live event. It helped deliver an open, educational campaign that reached employees, clients, professional networks and wider workplace communities.
While the live sessions have now taken place, their messages and practical learning remain accessible through the on-demand recordings. Catch up on all the streamed recordings here.
The value of year-round wellbeing education
One of the strengths of The Hartford’s commitment is that it connects a high-profile campaign with ongoing wellbeing education.
Men’s Health Matters created an important moment of attention through its live programme. It gave people a reason to listen, reflect and talk about health.
Through the on-demand recordings, the campaign continues to provide opportunities for those conversations, and the practical learning behind them, to continue.
Through Thrive4Life’s year-round health and wellbeing talks initiative, The Hartford’s employees have access to regular expert-led webinars across a broad range of physical health, mental health and wellbeing topics.
These talks are designed to be practical, engaging and relevant to real working lives. They help employees understand health risks, recognise early warning signs, manage pressure, support colleagues and make more informed decisions about their wellbeing.
This consistency is important because people do not all engage with health at the same time.
For one person, a talk on heart health may prompt them to check their blood pressure. For another, a session on mental health may help them recognise stress in themselves or someone close to them. For someone else, a cancer awareness webinar may encourage a conversation that would otherwise have been delayed.
Sometimes one piece of information, heard at the right time, can make a real difference.
That is the value of year-round education. It keeps health visible and gives employees repeated opportunities to learn, reflect and act.
Sometimes one piece of information, heard at the right time, can make a real difference.
Supporting a global workforce
The Hartford’s global presence also makes digital wellbeing education particularly valuable.
With colleagues across London, the United States, Singapore, Hong Kong, Shanghai, Miami and other locations, accessible streamed content can help support employees wherever they are based.
For the London office, based in the heart of the City and the Lloyd’s market, Men’s Health Matters has also created a strong connection to a wider workplace health movement within the insurance community.
That combination of local engagement and digital reach is powerful.
Modern workplace wellbeing needs to support people in different roles, locations and working patterns. It needs to work for office-based teams, remote employees, hybrid workers and busy professionals balancing demanding work and personal responsibilities.
By combining sponsorship, streamed education, on-demand access and year-round talks, The Hartford is helping make health information easier to access, easier to share and easier to keep alive across teams.
Sponsorship as a visible statement of values
The strongest sponsorships are not simply about brand visibility.
They say something about what an organisation chooses to stand beside.
The Hartford’s support for Men’s Health Matters reflects values that sit naturally alongside the campaign: resilience, responsibility, integrity, inclusion, community impact and care for people’s wellbeing.
By supporting the campaign as a Gold Sponsor, The Hartford has helped Thrive4Life carry an important message further across the insurance market, the City and wider workplace communities.
That message is simple but important:
Health should not wait.
Prevention matters.
Early action matters.
Mental wellbeing matters.
Men’s health belongs in the workplace conversation.
When an employer visibly supports a campaign like this, it helps give people permission to pay attention. It signals that health is not a side issue. It is part of a responsible, modern and people-centred workplace culture.
A shared commitment
Thrive4Life is delighted to be working with The Hartford through Men’s Health Matters and the wider year-round health and wellbeing talks initiative.
The Hartford’s involvement reflects a thoughtful and practical approach to employee wellbeing: building on existing internal activity, supporting an important public health message and giving employees access to trusted education throughout the year.
At a time when men’s health has been recognised as a national priority, this kind of visible support matters.
It has helped move the conversation from awareness to action.
It has helped bring health into the spaces where people live and work.
And most importantly, it continues to remind people that looking after their health is not something to postpone until life becomes difficult. It is something we all need permission, encouragement and support to do sooner.
Discover The Hartford
For more than 200 years, The Hartford has helped people and businesses navigate uncertainty, protect what matters and move forward with confidence.
Explore Men’s Health Matters
Catch up on the Ben Youngs interview and the full series of expert-led webinars covering knowing your numbers, heart health, prostate and testicular cancer awareness and mental health under pressure.
About Thrive4Life
Thrive4Life delivers expert-led workplace health and wellbeing talks and events, Wellbeing Champion training, Line Manager Training, MHFA courses, manager CPD, and an exciting range of wellbeing awareness campaigns across physical health and mental wellbeing.
To find out more about Thrive4Life’s year-round Health and Wellbeing Talks initiative and our other services, please contact:
Janice Kaye
Director, Thrive4Life
Email: [email protected]
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