Making Health Easier to Act On: Why GPM Development is Supporting Men’s Health Matters
Supporting people beyond the working day
At gpm, technology is about making work easier.
As a specialist software provider deeply embedded in the London insurance market, gpm understands the pressures of a fast-moving, highly regulated and relationship-driven industry. Its work focuses on helping brokers and insurance teams simplify complex processes, improve efficiency and work with greater confidence.
But people are never just workers. They are also partners, parents, friends, sons, brothers, carers, colleagues and members of wider communities.
That is why gpm’s support for Thrive4Life’s Men’s Health Matters campaign feels so relevant. The campaign is not simply about raising awareness of men’s health in a general sense. It is about making important health conversations more visible, practical and accessible across the London Market.
For a business that spends so much time thinking about how technology can support people in their work, this campaign reflects an equally important question: how do we support people beyond it?
The London Market is high-performing - but people still need support
The London Market is full of skilled, committed people working at pace, under pressure and through constant change.
That energy drives performance, but it can also push health into the background.
People delay appointments, ignore symptoms and tell themselves they are too busy. They keep going because the renewal is urgent, the client needs an answer, the system needs fixing or the team is depending on them.
For many men, pushing through can look like commitment or resilience. But sometimes it is a way of avoiding the conversation that needs to happen.
Men’s Health Matters is designed to interrupt that pattern by bringing health into the workplace in a practical, credible and accessible way - giving people clear opportunities to pause, learn, reflect and act.
Because awareness only matters when it leads somewhere.
Ben Youngs: opening the door to a wider conversation
The flagship interview with Ben Youngs at Lloyd’s brought the campaign message to life in a powerful and relatable way.
As England’s most capped men’s rugby player, Ben has performed for years in one of the most demanding pressure environments imaginable. But the strength of the interview was not just his record - it was his honesty.
The conversation moved far beyond rugby. It explored leadership, resilience, pressure, team culture, family, support networks, mental wellbeing and physical health. It showed that even people who appear strong, capable and successful can reach moments where they need support.
That matters because one of the biggest challenges in men’s health is engagement.
Many men do not naturally respond to traditional health messaging. It can feel too clinical, too personal, too worrying - or simply too easy to ignore. Sport can open a door that health messaging sometimes cannot.
Ben’s story created a relatable way into difficult topics: pressure, grief, vulnerability, heart health, leadership, identity and seeking help. It showed that men’s health does not have to be framed through fear or crisis. It can be framed through performance, family, teamwork, responsibility and early action.
One of the most powerful moments came when Ben spoke about family grief, professional disappointment and elite pressure becoming impossible to separate. He described realising he needed professional help and later reflected that perhaps he should have acted sooner.
That is a message many people can relate to.
Too often, people wait, rationalise and tell themselves they are too busy, that it will pass, or that now is not the right time.
But early support can change everything.
Physical health: listen before the warning signs become louder
Men’s Health Matters also reminds us that early action is not only about mental health.
Ben spoke about experiencing an abnormal heart rhythm during training. He knew something felt wrong, called the medics over, and accessed the assessment and treatment he needed.
It is a powerful reminder to listen to your body.
Too many men delay acting on chest pain, palpitations, fatigue, persistent discomfort, sleep disruption, lumps or simply feeling unusually unwell - often because they are busy, frightened, or do not want to make a fuss.
But health should not be left until it forces attention.
A blood pressure check, GP appointment, screening, webinar or simple question can all be small actions with significant consequences. Men’s Health Matters gives people practical ways to engage before problems escalate.
Making the complicated simple
There is a strong connection between gpm’s work and the spirit of this campaign.
In its own field, gpm helps make complicated insurance processes simpler, clearer and easier to act on. That same principle applies to health.
Health information can feel overwhelming. Symptoms can feel worrying. Medical language can feel inaccessible. Busy people often need a clear route in - something practical, trusted and easy to access.
Men’s Health Matters helps provide that route.
It turns broad health themes into focused sessions. It brings expert-led education into the working day. It gives people access to recordings they can watch on demand. It creates opportunities for people to know their numbers, understand risk, learn from specialists and start better conversations.
For employers, this is important. Supporting health does not always mean creating something complex. Sometimes it means making the right information easier to find, easier to share and easier to act on.
That is a message gpm understands well.
Why gpm is proud to support Men’s Health Matters
gpm’s support for Men’s Health Matters reflects a simple belief: supporting people should not stop at the systems they use or the work they deliver.
The London Market depends on skilled, resilient and committed people. But resilience should not mean silence. Commitment should not mean ignoring health. Performance should not come at the cost of wellbeing.
By supporting this campaign, gpm is helping to make men’s health more visible across the market and encouraging earlier, practical action.
That might mean watching a recording, joining a webinar, booking a check, talking to a colleague, or simply stopping long enough to ask: “Am I actually okay?”
These moments matter.
Men’s Health Matters moves health from the background into the conversation. It reminds people that early action is not weakness. It is wisdom.
For gpm, that is a message worth supporting - because when people are supported to look after their health, they are better able to show up fully at work, at home and beyond.
Discover GPM Development
GPM Development is a specialist software provider embedded in the London insurance market. Its technology helps brokers and insurance teams simplify complex processes, improve efficiency and work with greater confidence.
Visit GPM DevelopmentExplore Men’s Health Matters
Watch the Thrive4Life Men’s Health Matters recordings, featuring expert guidance on men’s physical health, mental wellbeing, prevention and taking action earlier.
View Webinar RecordingsAbout Thrive4Life
Thrive4Life helps organisations create healthier, more supportive workplaces through expert-led wellbeing programmes, practical training, health education and engaging workplace initiatives.
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